Productivity, Discipline
The CryoFlow™ - AI edition
Because the hustle waits for no ice bath
At 4:30 a.m., the elite plunge into the glacial waters of Lake Minnetonka¹, lungs heaving with the cold discipline of Wim Hof breathing.
But sometimes, you can’t make it to the lake. Maybe last night was a “networking event” with Wall Street’s most aggressive nose candy enthusiasts. Maybe being a founder is the kind of lonely where you start an underground soap-making/bare-knuckle fight club… just to feel something.
And when the lake isn’t an option, you do the only thing you can: deep, raw breathing exercises. At your desk. In your startup’s open office. While your intern mutters: “Jesus Christ. Is this a workplace or a Lamaze class?”
That’s when it hit me: Without the lake, breathwork… reads differently.
Enter the CryoFlow™
Inside its aerospace-grade barrel lives a precision-engineered micro-chiller, calibrated to deliver a 0.3-second face spritz of Arctic-grade mist, every time you can't make it to the lake.
Perfect for:
Making sure no one mistakes your breathwork for active labor
Signing term sheets while simulating the icy kiss of a Scandinavian fjord
Cooling down after soap-scented, underground combat
CryoFlow™ — because real founders bring the goddamn lake to work.


